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Marketing leader reviewing insights in Amplifyd
Jordan Wells headshot

By Jordan Wells

12 Jan 2025

growth-teamsai-marketingautomation

Why Growth Teams Need an AI Co-Pilot

Why Growth Teams Need an AI Co-Pilot

1. Reporting shouldn’t steal Monday mornings

When we ran growth at high-velocity brands, Mondays started with spreadsheet gymnastics. Pulling data from ad platforms, email tools, and Shopify easily burned three hours before the real work began. Amplifyd Insights automates this ritual. Dashboards refresh every few minutes and the platform writes the narrative your leadership actually reads—complete with charts, variance explanations, and the next questions worth asking.

2. Alerts need context, not panic

Traditional alerting systems spam you with percentages that mean little. We designed Amplifyd to triangulate what changed, why it matters, and how to steady the ship. If CAC spikes, the alert arrives with audience, creative, and conversion insights plus a ranked list of recommended actions. No more copy/paste into Slack hoping someone takes ownership.

3. Strategy documents go stale instantly

Weekly plans stored in decks and docs fall out of date the moment campaigns launch. Amplifyd Strategy keeps a living backlog of optimizations, experiments, and creative refreshes. It calculates projected lift, required effort, and the stakeholders involved so teams can approve, delegate, or automate the move in one place.

4. Guardrails are non-negotiable

Automation without trust fails. Every Amplifyd recommendation includes the data used, the expected outcome, and the ability to approve, defer, or auto-apply under your rules. Rollbacks are logged, and audit trails make compliance reviews painless.

What’s next

We’re onboarding marketing pods that want to trade reactive reporting for proactive execution. If that’s you, join the beta cohort and help shape what the modern marketing operating system looks like.

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